To celebrate the 30th Anniversary of the Star Wars universe, Lucasfilm has adopted a new packaging style for all high-end collector product, which includes Sideshow’s 12-inch figure and Premium Format lines. Beginning with the 1:6 scale Jabba the Hutt package, Sideshow’s packaging will reflect Lucasfilm’s vision of classic-yet-contemporary grey on black design, inspired by Darth Vader’s chamber.
Our challenge at Sideshow was to apply the new style to our existing 12-inch figure box design while presenting fans with familiar Sideshow elements such as plenty of well-researched descriptive text, movie stills, and product photography. After consultation with Lucasfilm and several rounds of design concepts, the final approved design was laid out. The final 30th Anniversary Star Wars 12-inch figure packaging retains the popular collector-friendly double window design of the 2006 box, which has been wrapped with the new, elegant artwork. We hope you enjoy the new Star Wars packaging as much as we do.
Read the full StarWars.com press release about the 30th Anniversary packaging changes: [Click Here]