WESTLAKE VILLAGE, CA — February 2002 — Sideshow Toy is proud to announce the acquisition of the James Bond license and their participation in the celebration of 40 years of 007. The Sideshow Toy team will create a broad line of 12" collectible figures in the likeness of all five actors who have played James Bond, key villains and some of the famous women. The 12" figures will be created with a focus on character likeness, tailored clothing, authentic looking weapons, and will be packaged in special 40^th anniversary collector boxes.

The 19 acclaimed James Bond films have created the most successful franchise in cinema history. The 20^th installment, produced by Michael G. Wilson and Barbara Broccoli of EON Productions will be directed by Lee Tamahori and has begun shooting in January for a release in November, 2002.

The Bond films have become synonymous with glamour and style. Adventure, exciting stunts, beautiful women, exotic locations, fast cars and innovative gadgets have become the trademark of the James Bond films. There have been five ‘Bonds’ through the secret agent’s forty years of film experience. The series began in 1962 with Sean Connery, followed by George Lazenby, Roger Moore, Timothy Dalton and the current James Bond, Pierce Brosnan, who will star in his fourth appearance as 007 secret agent in Bond 20, (the title for which is to announced).

Now Sideshow Toy plans to honor the Bond legacy and the first of these likeness character figures will be debuted at the 2002 NY Toy Fair, held at the Jacob Javitz Convention Center in New York City on February 10-14, 2002..

Founded in 1993, Sideshow Toy is a specialty market manufacturer of licensed and proprietary collectible figures. Sideshow products have been highlighted in national trade and specialty toy publications where their action figures, 12" dolls, and polystone collectibles have been awarded Best of the Year by various trade publications. Sideshow products are currently sold worldwide in the specialty, trend, collectible and comic shops, as well as on the Internet at www.sideshowtoy.com.